Help for Shy Direct Sellers to build a better business

Help for Shy Direct Sellers

Do you think you’re too shy or introverted to be successful in direct sales? Does the thought of approaching strangers to talk up your product line gives you a sick feeling in your stomach? Will you avoid asking for referrals simply because it feels too uncomfortable for you?

Don’t automatically dismiss a profitable direct sales career just because you get a little nervous about making phone calls to strangers – most everyone experiences this kind of fear at one time or another, and just about everyone can overcome it.

First, it’s important to look at the fear of public speaking. It is absolutely the number one most common fear.  Public speaking could mean speaking in front of an audience of 500 people or it could mean speaking one on one to a stranger. Three out of every four individuals suffer from speech anxiety: that’s seventy-five percent. Given this alarming statistic, shy direct sellers are the norm, not the exception – and if they can overcome it, so can you.

The reality is, most people on your team, including upline and downline have or have had a fear of speaking in front of people. Sure, some make it look so easy and natural.  They are either faking it quite well, have become more comfortable over time, or are in the minority twenty-five percent of the population who enjoy public speaking.  Knowing this, there is no reason to feel inferior or intimidated if you fall in the 75%.  Aren’t you feeling better already?

For some consultants, the hardest part of running a direct selling business is opening their mouth to talk with strangers. They are comfortable talking with family, friends and those they have had an opportunity to get to know.

But potential customers, recruits, or new team members scare the pants off of them. The more opportunity you have to speak with people you don’t know, the easier it becomes. That said – a good many people simply will never be comfortable with public speaking, no matter how much practice they get.

Honestly, if you are so paralyzed with fear that you can never force yourself to utter some words about your business to strangers, then perhaps direct sales is not for you.

You don’t have to be overly chatty, but you do need to introduce your products if you want to sell them.  If you are willing to give it a shot, and you really do want this to work and are willing to step out of your comfort zone, here’s a tip to get you started.

The next time you come in contact with a cashier, receptionist or waitress, take a deep breath, then say to this person, “If you know anyone who likes [candles, jewelry, cooking, etc.], could you please pass this along?” Then hand that person a business card, sample, or catalog.

That’s it.  It’s that simple.  You’ll realize it wasn’t so bad and that you didn’t throw up or pass out. Now try it again, and again, and again. It’ll either get easier and at some point you’ll find yourself engaging in conversations with strangers.  Or, this might be as good as it gets, but you’re still sharing your business with others.

Give it a try, you just may find yourself with new customers and recruits as a result.

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